We help manufacturers and retailers navigate through the complex, rapidly changing consumer buying landscape to improve marketing and business performance. Talk to us about your problems or where you want to take your business. We have the solutions.



We help manufacturers and retailers navigate through the complex, rapidly changing consumer buying landscape to improve marketing and business performance. Talk to us about your problems or where you want to take your business. We have the solutions.

Buyers Have Changed, Are You Changing with Them?
Today’s buyers in both B2B and B2C channels have changed how they buy and why they buy from you. Our teams understand these shifts and continually adjust to them. We’ve helped businesses like yours realize six and seven-figure leaps in their revenue and profits in record time frames utilizing technology, predictive analytics, and full back-office business and marketing support teams that analyze markets and customer buying patterns. We are an extension of your business that evolves with your market.

Optimize revenue and increase returns with our four core method approach.

Using data science, machine learning technologies, and people skilled in all facets of business, we partner with you to power up your marketing returns and help you outrank your competition.


Are you a manufacturer or retailer who wants to merge into e-commerce? We can help.

Do you have an e-commerce store that is not performing as expected? We can help.

Are you a business struggling with growth and profitability? We can help.


Success is knowing who your most profitable customers are and how to serve them. Whether you need a customer-centric website design or the best CRM and technologies that provide a personalized and optimized customer experience, we can help. We do the research, manage the projects, and execute to perfection.


Do you struggle with an online sales strategy that resonates with today’s buyers? Our team has vast experience in creating and executing a sales strategy that your company can adopt and scale as demographics and markets change. Never again be left behind without knowing what type of sales strategy works for your business or how to execute it effectively.


Community engagement is necessary for your brand to excel in the marketplace. Our teams help you to grow, repair, or accelerate where you stand in social and online reviews. We meticulously craft a reputation strategy based on key metrics and core values to entice your online community to drive your growth.


Meeting customer expectations is core to the Cloud Potential Method. Our Method promotes customer acquisition, loyalty, and growth. Our teams analyze customer behavior, your competitor’s impact on potential customers and technology requirements to serve a personal customer experience that exceeds expected revenue and profits.

Do you need to grow e-commerce sales?

Global eCommerce in 2018 is forecasted to hit 2.4 billion dollars, but many retailers are growing their categories by greater than 100%. By 2021, global online retail is expected to grow to 4.5 billion.

Are you exceeding channel and category growth projections, or are you falling short of your goals?

Do you have the resources needed to be successful in eCommerce?

If you’re ready to think differently, Cloud Potential is the partner your organization needs.

Why Cloud Potential

Cloud Potential specializes in combining brick and mortar and eCommerce sales to maximize sales and profits. Ask us about our limited risk marketing method.


Average revenue increase per year

Featured Case Studies

We identify and remove the roadblocks keeping your company from thriving in the new economy.

Case Study: Allied Fire & Security

Case Study: Allied Fire & Security Allied Fire & Security is one of the Pacific Northwest’s oldest security, lock, and safe companies. With branches in Portland, Seattle, and Spokane, the business grew to be one of the largest in the industry, recognized by Security...

Case Study: E-commerce Launch

Case Study: Ecommerce Launch In August of 2017, an entrepreneur and successful business owner had a dream to start an e-commerce store supplying top of the line survival gear to consumers worldwide for disaster preparation.  In August of 2017, an entrepreneur and...

Case Study:

Case Study: was one of the first online stores to sell and ship direct to consumers large safes, such as gun and rifle safes, floor safes, and wall safes. The store also sold safes to businesses and large hotel chains. Being...

Who we are

Owner and CEO, Joe Mckenna, created the Cloud Potential business model out of an understanding that most companies today are still trying to catch up with buyer and market changes. Things are changing at lightning speed; some things change by the minute or even the second.

The Cloud Potential method is designed to support in-house teams who can struggle to keep up.

Joe owns a vocational school in Redding, CA, CloudWise Academy, that teaches these principles and technology to hundreds of students each year and hosts The Being Found Radio Show on KCNR 1460 Am.

Being Found Updates

Find out what has changed for business what has stayed the same and what you can do about it. Every week we answer these questions on the Being Found Radio Show and on our Being Found Blog.

Your Executive Team

Joe Mckenna

Joe Mckenna


Chauncey Haworth

Chauncey Haworth

Vice President of SEO

Desiree Jones

Desiree Jones

Seinor VP of Ecommerce

Andrea Peet

Andrea Peet

Media Planner

Jake Hinton

Jake Hinton

Director of Client Services

Anshu Jain

Anshu Jain

IT Project Lead

Satisfied Customers

We began working with Cloud Potential two years ago to improve our search engine visibility, which has been showing consistent growth each month under their guidance and diligence. This effort includes both the nuts and bolts of maintaining the metadata and URLs as well as writing optimized content for our website. In addition, the team assists us with our social media strategy by posting and pinning content to our networks which has driven increased followers and sales.

Since engaging Cloud Potential for SEO, we’ve expanded their scope of work to include bringing up a B2C website on Shopify in 3 months, advising on the replatform and launch of our B2B website, reviewing and selecting specialty software platforms, and providing leadership and strategy support to our IT team during a significant transition.

I cannot recommend Cloud Potential highly enough. They have worked as a true partner with us — caring about our company as if it was their own. They are not afraid to have hard conversations with us when keeping quiet would be easier. They have always been responsive and willing to jump in and help at any time. You will not be disappointed with them as your partner! Camille Tillman

Director, Digital Marketing, Universal Companies

“Cloud Potential has been great to work with. We have been using them for over two years to help manage our SEO and development of our website. We’ve been through several SEO and development companies over the years to help grow our business. None of them have come close to the job that Cloud Potential does. Our business has really grown since we have started using them. Their recommendations are spot on, and when there is an issue, they always get it fixed as soon as possible. We get weekly reports and updates on how our SEO and keywords are doing which are very easy to understand. I would highly recommend giving Cloud Potential a chance to help grow your business. You won’t regret it.” Dominic Schwebs

Digital Marketing & Ecommerce Manager, Safe and Vault Store

“If you’re like me, you have something incredible to bring to a world waiting through your business, product or service. Like most, you work hard to deliver on that promise only to have your momentum halted by marketing complications or confusion. What a horrible distraction! I know what I’m good at – so I let Cloud Potential do what they’re good at! They’re the masters of marketing construction, ideation and tech-application! They listened and quickly came up with competitive solutions that fit my needs to a tee! In no time, I was back doing what I love full of confidence in their solutions, support and services! Success doesn’t require you to be the expert as long as you have experts that make you successful! Thank you Cloud Potential! Mark Soderwall

CEO, Indie Game University

Reach Us

Cloud Potential is open 9 to 5 Monday through Friday. Cloud Wise Academy holds classes in the evenings, scheduled weeknights.
777 Auditorium Dr
Suite 101
Redding, CA 96001

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Cloud Potential

777 Auditorium Drive

United States


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