Joe: Good Morning and Welcome to the Being Found Show. We are your guide to being found by more buying customers online. If your company isn’t being found, who’s is? Let’s face it, your customers are using the internet, and if you aren’t present and ready to be found, your competitors will be. I’m Cloud Wise Joe, and this is my co-host Chauncey Haworth, your friendly neighborhood SEO.

There is this bit of news that just came out that I want to talk about right now. Chauncey, we have talked about AMP or “accelerated mobile pages” which Google loves because the pages load so fast.

AMP stands for Accelerated Mobile Pages, a Google-backed project designed as an open standard for any publisher to have pages load quickly on mobile devices. On Feb. 24, 2016, Google officially integrated AMP listings into its mobile search results.

Chauncey: It allows for easy reading on your phone because it doesn’t load all the things that make it look fancy on your computer that your phone doesn’t need.

Joe: Google likes fast because customers like fast. Well, Google has learned from the AMP project and is going to apply that to standard web browsing code and functionality. Now, we may not even need to build AMP pages because Google plans to help standardize those features into the browsers.

So now the question is, how long is that going to take? And I bring it up because if you’re listening to us and you’ve thought about getting an AMP version of your site; I’m not so sure that you should still invest the time, money, and energy to do that.

“We are taking what we learned from AMP, and are working on web standards that will allow instant loading for non-AMP web content. We hope this work will also unlock AMP-like embeddability that powers Google Search features like the Top Stories carousel. Meanwhile, AMP will be Google’s well-lit path to creating great user experiences on the web. It will be just one of many choices, but it will be the one we recommend. We will continue to invest heavily in AMP. A key example of how we continue to innovate on user experience on the web are AMP Stories and we hope to provide insights into future web standards along that way.” Source: Standardizing lessons learned from AMP (Malte Ubl, Tech Lead for the AMP Project at Google)

It sounds like they are going to make the switch but at the same time continue to invest into AMPs show they learn more and more about how it all works.

Chauncey: Well, initially they probably started off by asking how long it will take for this to kick off in the world of technology and web. It’s a big bunch of data and a big leap forward in speed and what consumers want, but on a technical level, it probably won’t take very long. Just as a reminder to our listeners, Facebook started in 2004. I just read a statistic that 66 percent of people get their news from social media, so just 14 years later we’re looking at a massive change in technology and the way that people access information of any kind. So I give it a year until all the browsers start updating to do this.

Joe: A lot of these articles are meant to be read by an SEO or technicians as advice and guidance for their upcoming projects. But what does this mean for businesses?

Chauncey: For years, your average business had the goal of bringing people in off of the street and when marketing expanded it was reaching out to those people in their homes in an attempt to get them into the store. Now the internet has created this situation where it is only reaching out to people in their homes to gain their business. There is no longer a real need for brick and mortar stores. People everywhere are online with their phones, computers and even smart watches and soon smart glasses. The internet needs to be fast and as things get smaller, we need the processing power to do that. It just shows you where your clientele is. You don’t have to know the tech, you just have to understand where your customers are and where they are looking for you.

Joe: I am glad you brought that up because the point of AMP pages is to be fast for mobile. The amount of mobile users on the internet is constantly rising and is now more than half of overall traffic. Even just a few years ago, close to no one was using their mobile phones to search for products and services, they were using computers. Mobile devices are changing the way people shop and search, and businesses need to adapt to that.

Thank you for listening to this segment of the Being Found Show, to hear the full show listen here: Being Found Show Episode #48 or subscribe to our podcast.